It is the bit visitors whiz through intent on getting to the capital and to the "real " Scotland of the Highland mountains and lochs. They don't know what they are missing!
So here is a taster of what I will be featuring throughout April.
It is a landscape of small towns and villages, with the 90 mile River Tweed and it many tributaries criss-crossing the region; through rolling hills, and valleys,such Liddesdale, Teviotdale, Lauderdale, Ettrick and Yarrow - names that roll off the tongue; by forests and moorland across to the rich agricultural land of the east (known as the Merse) and the north sea coast with its small fishing villages and craggy cliffs.
In this predominantly rural area, country pursuits abound - walking, cycling, riding, golf and fishing.
Pride and passion exist in abundance in the Borders - in each town's history and heritage, in the annual Common Riding Festivals, the local rugby teams and fame as the home of Scottish textiles.